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No matter what side of the political fence you fall, BP failed to take the proper quality control measures. As the weeks pass more information is coming to light how the organization cut corners with safety to keep costs down. Safety is not the place to take short cuts. In the long run this can cost you thousands of dollars and possibly your business. In BP’s case it is running in the billions not to mention what it is doing for their stock value. The ramification of poor quality control is costly. So how could a corporation
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- Working Between Departments Means Faster Cash Flow
When you look at a traditional organizational chart it has silos which contain various departments and the people overseeing and working in those departments. In today’s business climate where information is your company’s gold this can be troublesome. Why, because the right hand may not know what the left hand is doing. We have all [...]
Trade Show Prep & Post Planning
As I am doing my printing, emails and preparation for the Orange County Chamber of Commerce EXPO it is more apparent than ever that you need to be organized to get the most out of your trade show investment. The key to having a successful trade show is preparation and post planning.
Some of the items you need to consider from an organizing standpoint are the following:
PRE-SHOW
• What is the goal for having your booth at the tradeshow?
• What is your marketing plan to promote attendance?
• What is your sales pitch and strategy for getting people to come to your booth?
• How are you going to capture the data for future contact about product information?
• What booth is the best location for your business?
• What printed materials are you going to distribute before and follow up after?
• How much lead time does the printer need to have them to you on time?
• What promotional products are you going to purchase?
• What is your raffle prize going to be?
• What staff or assistants are you having work the booth with you?
• What additional equipment do you need for this and future shows?
• Do you need to rent any special equipment?
POST-SHOW
• Block out 1 to 2 days after the show to follow up with prospects.
• How are you going to follow up with your prospects?
• Do you need to hire a temp for processing work generated from attending the show?
• Make sure to have enough supplies to implement your follow up plan.
• How are you going to use the captured prospect information for future use beyond show follow up?
• Do a post mortem to see if the show was effective. This would include what sales and relationships were generated in respect to your costs.
• Do we do this tradeshow next year?
Talk to seasoned veterans of tradeshows who can fill in the gaps or give you advice on issues you did not even know existed. Find someone you trust and bounce your ideas off of that person to see if they would visit your booth. Tradeshows are a big investment and need to be chosen wisely and properly planned.
If you have any questions please feel free to email me at cmc@crollorganizing.com.