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Latest Articles

  • 6 Benefits of a Training and Development Program
    Over the years I have seen a common practice of cutting employee development during difficult economic times.  Though this may seem a fiscally good idea, the real costs say otherwise.  One significant facture is the cost of turnover.  Equally important, an unengaged employee provides poor service, high absenteeism and can slowly destroy a corporate culture.  [0]


  • Effective Training = Transfer and Adoption of Skills
    As a trainer one of the biggest challenges is having your attendees retain the information and then apply it when they get back to their office.  While working with my clients I have found 6 areas which are key to adopting the new habits and workflow being implement in their organizations.  For a training program [0]


  • How Do I Apply for New York State MWBE Certification?
    In my last article I talked about the benefits of New York State MWBE certification.  Once you have determined that your business can benefit from selling to the government and you qualify for the program what should you do next?  Use the online system to submit your application.  What I really like about this system [0]


  • Why Get New York State MWBE Certified?
    Many business owners are looking for ways to expand or create new revenue streams for their business. Selling your products or services to the government is one way to do that. That being said, not every business is a good fit to sell to the government so do your research. A great place to see [0]


  • Streamline Your Growth…Or Die!
    I recently had a table at a Minority Women Business Enterprise (MWBE) Expo. It was a great event and fabulous resources for the attendees as well as quality workshops.  Wonderful to be part of that.  One area I was talking to the attendees about was rapid unmanaged growth.  As someone who was also involved with [0]


Digital Information Management

This is by far becoming one of the biggest challenges for todays organizations. As we transition a large part of our industry in the United States from manufacturing to services, information is becoming our valuable inventory and raw materials for our products. There are so many products on the market that deciphering what is the best tools for an office can be challenging to say the least. There is software for: accounting, sales force automation, customer relationship management and supply chain management to name a few.

Examining your flow and administrative processes gives you an opportunity to reevaluate your current software and tools. Ideally you only change the technology after you address all the low or no cost alternatives. In other words, take care of the low hanging fruit and flow issues before evening considering changes in technology.

Where technology can became a significant problem is incapability across systems. For instance, if one software program can not talk to another in the organization this creates rework, mistakes, overproduction, etc. of the information that the two systems need to share. The ability to share information across platforms and systems should always be an important consideration when purchasing software.

We assist our clients examine streamlining their workflow and how the current digital tools are performing. This can be as simple as some customization of a current program as well as discussing options such as creating a bridge across systems. We consult with our clients developing the criteria needed for maximum flow so the client can make educated decisions about upgrades or changes to software systems. Croll Productive Synergy is not an IT specialist; therefore we have colleagues who are IT professionals who can be brought in for additional analysis on a project if the services are not available in house.

As business grows and matures in the information age, your organizations customer and internal information is extremely valuable. It should be treasured and utilized like the precious resource it is.

Try our Turn Data Into Dollars Program and Discover the Untapped Opportunities in Your Database! Schedule your session today!

We also offer this service for not-for-profit organizations. The Data into Donors and Dollars Program focuses on the not-for-profits unique needs and development goals. Schedule your session today.

For more information about choosing a CRM tool read my article Evaluating Customer Relationship Management (CRM) Software

Excerpt from Hudson Valley Business Edge 2009


How to Evaluate Customer Relationship Manager (CRM)